The Experience Link is an independent development company working in the Netherlands and internationally.
We bring creative ambition, commercial thinking and operational experience together to turn ideas, collections, brands and locations into places people want to visit.
Most projects begin with something promising but incomplete. There may be a strong idea, a remarkable collection, a recognised brand or an interesting location, but not yet a clear route towards opening and operation.
That is often where we come in.
We work across the full development process, from feasibility, positioning and business modelling to concept development, production, project management and operation. This allows decisions to be made with a clear understanding of how a destination will eventually function in practice.
Our clients and partners include museums, collection and IP owners, governments, municipalities, property owners, developers, promoters and operators.
From the first idea to opening day and beyond, we develop museums, exhibitions and visitor destinations that combine creative ambition with commercial and operational strength. Some projects begin with our own concepts, others are developed together with partners.
Strong destinations start with informed decisions. We assess market potential, business models, visitor demand, operational requirements and technical feasibility, creating a solid foundation for successful long-term projects.
Some projects are created for a single location, while others are designed to travel or grow internationally. Together with our sister company, Location Based Productions, and our global network of partners, we develop, produce and expand cultural projects across multiple markets.
Most recently, we produced and now distribute Bricks of Wonder® worldwide: the largest solo LEGO® art exhibition for all generations.
Following successful presentations in The Hague and Eindhoven, the exhibition is now open in Paris and expanding internationally. Featuring more than 150 original creations by Belgian artist Dirk Denoyelle, Bricks of Wonder® has been designed as a scalable touring exhibition for audiences of all ages.
In Rotterdam, we were responsible for the presentation of House of Banksy – An Unauthorized Exhibition, a large-scale pop-up experience making its Dutch debut at the iconic Las Palmas venue.
We enjoy working with ambitious people on ideas that deserve to become real.
Every assignment is different, but our approach remains practical and involved. We ask difficult questions early, bring the right people together and stay close to the project as it develops. The result should be inspiring for visitors, rewarding to create and sound in cultural, operational and financial terms.
Highlights include Top 10 Museum in Amsterdam, London Top 10 Attraction, Best Museum Visit in London, UK’s Best Attraction, and CNN’s Top 10 Must-See Exhibition.
We are particularly proud of the Meet Vincent van Gogh Experience, created with the Van Gogh Museum in Amsterdam, which received the prestigious Thea Award for Outstanding Achievement in Immersive Touring from the Themed Entertainment Association.
Widely known as the “Oscar” of the themed entertainment industry, this award underlines the creative quality, care and international recognition of our work.
