EXHIBITIONS · EXPERIENCES · DESTINATIONS
Developing museums,
exhibitions and visitor destinations
THE EXPERIENCE LINK
Creative ambition.
Real-world
experience.
The Experience Link is an independent development company working in the Netherlands and internationally.
We bring creative ambition, commercial thinking and operational experience together to turn ideas, collections, brands and locations into places people want to visit.
Most projects begin with something promising but incomplete. There may be a strong idea, a remarkable collection, a recognised brand or an interesting location, but not yet a clear route towards opening and operation.
That is often where we come in.
We work across the full development process, from feasibility, positioning and business modelling to concept development, production, project management and operation. This allows decisions to be made with a clear understanding of how a destination will eventually function in practice.
WHO WE WORK WITH
Every opportunity
starts somewhere.
We work with organisations and entrepreneurs who have an opportunity, ambition or asset and want to understand what it could become.
Property & Development
We work with property owners and developers to create cultural and leisure destinations that activate locations, attract audiences and contribute to the wider value of a place.
Cities & Governments
We help cities and public organisations explore and develop cultural and leisure projects that combine public value, audience appeal and commercial viability.
Museums & Collections
We work with museums and collection owners to create new ways of presenting stories and collections, reaching broader audiences and exploring opportunities beyond their existing walls.
Brands & IP owners
We help owners of brands, concepts and intellectual property translate strong content into physical visitor experiences and develop opportunities in new locations and international markets.
Partners & Investors
We work with investors, promoters, operators and development partners to identify opportunities, shape viable business models and bring together the people and resources needed to move projects forward.
WHAT WE DO
From first idea
to lasting impact.
Developing cultural & leisure destinations
From the first idea to opening day and beyond, we develop museums, exhibitions and visitor destinations that combine creative ambition with commercial and operational strength. Some projects begin with our own concepts, others are developed together with partners.
Feasibility & development
Strong destinations start with informed decisions. We assess market potential, business models, visitor demand, operational requirements and technical feasibility, creating a solid foundation for successful long term projects.
International development & touring
Some projects are created for a single location, while others are designed to travel or grow internationally. Together with our sister company, Location Based Productions, and our global network of partners, we develop, produce and expand cultural projects across multiple markets.
People.
Audience-driven
Built around the people who visit.
Places.
Destination Thinking
Connecting content, places and partners.
Ideas.
Distinctive concepts
Turning strong ideas into viable experiences.
Impact.
Proven Delivery
Creative ambition made real.
FROM OPPORTUNITY TO DESTINATION
What could this become?
A location. A collection. A brand or IP.
A market opportunity. An idea.
Opportunity
Discover what it could become.
Feasibility
Test the potential. Understand the audience.
Concept & business model
Shape the vision. Build a viable foundation.
Partners & funding
Bring the right people and resources together.
Development
Turn the vision into reality
Opening & operation
Welcome audiences. Keep the destination thriving.
We can lead the entire development process or focus on the stages where our experience and network add the greatest value.
EXPERIENCE & TRACK RECORD
Big ideas.
Real experiences.
For more than 15 years, The Experience Link team has worked across the development, production, presentation, distribution and operation of cultural and leisure projects in more than 45 cities worldwide, attracting millions of visitors.
Our track record ranges from major travelling exhibitions including Titanic, Body Worlds, Tutankhamun, Pixar and The Art of the Brick to permanent museums and visitor destinations.
We founded and operated a 4,000 square metre exhibition venue and the Body Worlds museums in Amsterdam and London, and created the award winning Meet Vincent van Gogh Experience in collaboration with the Van Gogh Museum.
Our work also includes the development and production of original concepts such as Bricks of Wonder®, which we distribute internationally.
Working across this breadth of projects has given us first hand knowledge of audiences, content, property, partnerships, commercial models, production, distribution and operations.
Today, we bring that experience together to develop new destinations, concepts, partnerships and business opportunities in the Netherlands and internationally.
HOW WE WORK
Ambitious thinking.
Personally involved.
We enjoy working with ambitious people on ideas that deserve to become real.
Every assignment is different, but our approach remains practical and involved. We ask difficult questions early, bring the right people together and stay close to the project as it develops. The result should be inspiring for visitors, rewarding to create and sound in cultural, operational and financial terms.
The Experience Link combines creative ambition with proven delivery, from first concept to long term operation.
WHAT'S HAPPENING
Projects. Partnerships.
Possibilities
A selection of projects, partnerships and
opportunities currently taking shape
at The Experience Link.
INTERNATIONAL TOURING
Bricks of Wonder® heads to Germany
After its Paris run, Bricks of Wonder® is heading to Germany, where the exhibition will open this autumn.
Featuring more than 150 works by Belgian artist Dirk Denoyelle, the exhibition was developed and produced by The Experience Link and continues its international journey into new markets.
INTERNATIONAL DEVELOPMENT
Barbie: the Dream Experience
Following its successful launch in Amsterdam, Barbie: The Dream Experience is now being developed for new international markets, with The Experience Link working on opportunities, partnerships and locations for its international expansion.
MUSEUMS & COLLECTIONS
Museum of Bags, Trunks & Fashion
The Experience Link is developing a new international museum concept around two significant European collections, bringing together centuries of fashion, craftsmanship and cultural history.
The project is being developed as a new permanent destination, with opportunities in several international cities currently being explored.
OUR AWARDS
Recognised for the experience.
THEA Award
Outstanding Achievement in Immersive Touring
Meet Vincent van Gogh Experience
Created with the Van Gogh Museum in Amsterdam.
Awarded by the Themed Entertainment Association.
OTHER HIGHLIGHTS
Top 10
Museum in Amsterdam
Top 10
Attraction in London
Best
Museum Visit in London
UK's Best
Attraction
CNN
Top 10 Must-See Exhibition
Inspiring
audiences.
GET IN TOUCH
What could your
opportunity become?
A location, a collection, a brand or an idea.
We would love to hear about it.
© 2026 The Experience Link. All rights reserved.
Developing museums, exhibitions & visitor destinations